Senior Demand Generation Manager B2B (40 - 60%)
Arbeitsort: Luzern / Schlieren
Pensum: 40 - 60%
Our strength lies in the sales process – our challenge comes before that: systematic, measurable lead generation.
For this, we are looking for an experienced professional with a proven track record in B2B project business.
Your Responsibilities
Leadgenerierung & Demand Generation
You develop and manage initiatives to generate qualified B2B leads (MQLs).
You build campaigns for target groups, industries, and use cases (LinkedIn, email, landing pages, webinars, etc.).
You develop lead magnets and MQL mechanisms.
You measure and optimize the entire funnel (reach, engagement, leads, MQLs, SQLs, pipeline).
Positioning & Campaigns
You refine our messaging around topics such as digital commerce, e-commerce, PIM, CRM/CDP, UX, CMS, and marketing automation.
You develop campaigns based on concrete customer problems.
You identify relevant target companies, industries, and buying centers.
You create content that reaches decision-makers and generates demand.
Collaboration with Sales
You work closely with Sales and Consulting.
You ensure clean lead qualification (MQL, SQL, opportunity).
You support account lists and target customer outreach.
You ensure transparency regarding performance and impact.
You develop and manage initiatives to generate qualified B2B leads (MQLs).
You build campaigns for target groups, industries, and use cases (LinkedIn, email, landing pages, webinars, etc.).
You develop lead magnets and MQL mechanisms.
You measure and optimize the entire funnel (reach, engagement, leads, MQLs, SQLs, pipeline).
Positioning & Campaigns
You refine our messaging around topics such as digital commerce, e-commerce, PIM, CRM/CDP, UX, CMS, and marketing automation.
You develop campaigns based on concrete customer problems.
You identify relevant target companies, industries, and buying centers.
You create content that reaches decision-makers and generates demand.
Collaboration with Sales
You work closely with Sales and Consulting.
You ensure clean lead qualification (MQL, SQL, opportunity).
You support account lists and target customer outreach.
You ensure transparency regarding performance and impact.
What We Expect from You
We are explicitly not looking for a junior role, but for someone with proven experience and concrete results.
Experience & Track Record
Proven success in B2B lead generation in project or service environments.
Experience with complex, explanation-intensive offerings and longer sales cycles.
Ideally: background in agencies, IT, software, SaaS, or consulting.
You can demonstrate concrete results (MQLs, pipeline contribution, conversion rates).
Professional Skills
B2B demand generation
Lead generation in project or service businesses
LinkedIn marketing and social selling mechanisms
Campaign planning and management
Content marketing with a clear funnel focus
Landing pages and conversion optimization
Email marketing and marketing automation
CRM/marketing funnel understanding
Performance analysis and reporting
Understanding of complex B2B buying processes
Personality
You think entrepreneurially and are results-driven.
You are strong in execution and don’t wait for perfect conditions.
You can think strategically but also build, test, and optimize campaigns yourself.
You critically question target groups, messaging, and offerings.
You can work on equal footing with management, sales, consultants, and subject matter experts.
You enjoy developing a systematic growth model from existing strengths.
What Matters Most to Us
We are not looking for a classic marketer, but for someone who has demonstrably generated demand.
Please answer the following in your application:
What B2B leads (quantity, type, volume) have you generated?
In which market did you operate?
Which channels worked?
How did you define and measure MQLs?
What was your contribution to the sales pipeline?
Experience & Track Record
Proven success in B2B lead generation in project or service environments.
Experience with complex, explanation-intensive offerings and longer sales cycles.
Ideally: background in agencies, IT, software, SaaS, or consulting.
You can demonstrate concrete results (MQLs, pipeline contribution, conversion rates).
Professional Skills
B2B demand generation
Lead generation in project or service businesses
LinkedIn marketing and social selling mechanisms
Campaign planning and management
Content marketing with a clear funnel focus
Landing pages and conversion optimization
Email marketing and marketing automation
CRM/marketing funnel understanding
Performance analysis and reporting
Understanding of complex B2B buying processes
Personality
You think entrepreneurially and are results-driven.
You are strong in execution and don’t wait for perfect conditions.
You can think strategically but also build, test, and optimize campaigns yourself.
You critically question target groups, messaging, and offerings.
You can work on equal footing with management, sales, consultants, and subject matter experts.
You enjoy developing a systematic growth model from existing strengths.
What Matters Most to Us
We are not looking for a classic marketer, but for someone who has demonstrably generated demand.
Please answer the following in your application:
What B2B leads (quantity, type, volume) have you generated?
In which market did you operate?
Which channels worked?
How did you define and measure MQLs?
What was your contribution to the sales pipeline?
Your Benefits
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Security
Become part of a stable company with proven products.
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Strong Company
Work in an established agency with well-known references.
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Direct Impact
Short decision-making paths and close collaboration with management.
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Growth Opportunities
Great potential for personal and professional development.
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Training & Education
Access to budgets for courses, training, and conferences.
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Central Location
Modern office in central locations in Lucerne and Schlieren with flexible remote options.
Do you think this job is a perfect fit for you? Then let us know!
Do you have any questions?
We are happy to help you!
