Analytics & BI
Reliable tracking and reporting that show how your digital platforms perform and where optimisation potential exists.
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Turning Digital Data into Clear Insights for Better Decisions
Introduction
Digital Analytics & BI is about understanding how your digital platforms perform across websites, e-commerce, campaigns, and internal systems. Without a clean tracking setup and reliable data foundations, decisions are based on assumptions rather than facts.
Introduction Second Column
At Arcmedia, we design and implement analytics setups that reflect real user behaviour and business processes. We focus on accurate tracking, privacy-compliant data collection, and reporting that supports marketing, commerce, and management – not dashboards built for their own sake.
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Measurement & Tracking Strategy
Structured tracking concepts aligned with business objectives, defining KPIs, data models, and success metrics across digital platforms.
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Tag Management (GTM)
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Analytics Setup (GA4)
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Consent & Privacy Management
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Data Quality & Validation
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Dashboards & BI Reporting
Technologies we use
Clear reporting tailored to real questions.
We design dashboards that help teams understand performance at a glance and dive deeper when needed. Each dashboard is built around specific roles and use cases, ensuring that data is relevant, understandable, and actionable.
- Management overviews with clear KPIs and trends
- Marketing and campaign performance across channels
- Lead and funnel visibility for B2B setups
- E-commerce performance and conversion insights
What Can Be Measured
With a solid analytics setup, organisations gain visibility into how digital platforms perform, where users drop off, and which activities drive results. We focus on measurements that support optimisation, accountability, and informed decisions across teams.
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User Behaviour & Engagement
Understand how users navigate, interact with content, and use key features across websites and platforms. -
Conversion & Funnel Performance
Identify where users drop off in funnels and what prevents conversions from happening. -
Lead Generation & B2B Performance
Measure how leads are generated, qualified, and converted across forms, channels, and touchpoints. -
Campaign & Channel Tracking
Track how campaigns across search, paid media, email, and other channels contribute to traffic, leads, and conversions. -
E-commerce & Revenue Performance
Analyse product performance, purchase behaviour, and revenue drivers across shops and markets. -
Data Quality & Tracking Reliability
Ensure tracking is complete, consistent, and aligned with consent and privacy requirements. -
Reporting & Decision Support
Provide clear, role-based reporting that supports decisions across teams and management.
FAQ
A structured analytics setup covers measurement strategy, event definition, tag management, GA4 configuration, consent integration, and data validation. The goal is not only to collect data, but to ensure that tracking aligns with business goals and produces reliable, decision-ready information.
No. While GA4 is often central, we also implement Google Tag Manager, server-side tracking where required, Consent Mode, Cookiebot by Usercentrics, and dashboard solutions such as Looker Studio. The focus is a coherent ecosystem rather than a single tool.
We define clear tracking concepts, implement structured data layers, test events thoroughly, and validate results against real user flows. Ongoing monitoring and audits help prevent inconsistencies, duplication, and reporting gaps as platforms evolve.
Yes. B2B environments often require tracking of lead stages, CRM integrations, offline conversions, gated content, and multi-step funnels. We design measurement models that reflect longer sales cycles and connect marketing performance with real business outcomes.
We integrate consent management solutions such as Cookiebot by Usercentrics and configure Consent Mode in line with Swiss and EU regulations. Tracking is configured to respect user preferences while maintaining meaningful performance visibility.
Analytics creates transparency across behaviour, campaigns, funnels, and revenue drivers. With clear dashboards and defined KPIs, teams can prioritise optimisations, reduce inefficiencies, and make decisions based on evidence rather than assumptions.
Let’s talk
We help you make sense of platforms, data and systems, so your digital setup is scalable, measurable and ready for what’s next.
