Configure your dream bike
Swiss company Stromer combines technology with Swiss engineering artistry. The new website needed to showcase the high quality of Stromer’s products and include a bike configurator which would show customers putting together their dream bike the many options available to them.
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User experience
Powerful images visualise Stromer’s products in the digital world. Users experience the quality of company’s products the moment they enter the myStromer website, while the carefully designed user experience helps them find the information they need. Thanks to the bike configurator, potential customers can configure their bike and book a test ride without having to visit a dealer.
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Technology
The new website was developed using the enterprise CMS Drupal. It is currently running in version 9. The bike configurator was developed on the basis of a web application containing elements of a progressive web application (PWA). That application is seamlessly integrated into Drupal 9. Mautic was incorporated into the system landscape to take care of marketing automation.
The heart of the website is the lightning-fast configurator, which is aligned with Stromer's sales strategy.
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Signature
Till Waltisberg, Project manager at Arcmedia
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Challenge
The centrepiece of the new website is a flexible, scalable bike configurator. Maintenance costs for the new configurator had to be limited. Even so, the configurator performs superbly and explains the wealth of available options clearly. The website also needed to function more effectively in an international environment and appeal to the various target audience groups.
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Success
The visual design of the website reflects the company’s brand values perfectly. Using our solutions, Stromer can tailor content for different markets and still manage it efficiently and easily. The configurator harmonises perfectly with Stromer’s marketing strategy. After they have configured their dream bike, potential customers can be handed over to a local dealer.
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Red Dot Award Winner
The website we designed for Stromer won the Red Dot Award for Brands & Communication Design. The website convinced the Red Dot jury with its design quality and holistic brand management.
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Services
We provided the following services to the customer
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Quality meets engineering
my Stromer AG designs and manufactures high-tech speed pedelecs. Over 100 employees at the company’s Swiss facility develop and produce bikes to the very highest quality standards.
