Digital wood-based materials trading for Herzog Elmiger

A new and fast online shop ensures excellent shopping experiences and higher sales at Herzog Elmiger.

Revolution in the wood-based materials trade

Together with Herzog Elmiger, Arcmedia has developed an online shop that shifts the sales process from the traditional, analogue to the digital sales channel. The focus remains on the customer, and the individual, targeted and much appreciated personal advice is not lost.

Mobile Onlineshop von Herzog Elmiger

User experience

Thanks to the modern and fast search function in the online store and the clear navigation, the user can quickly find his or her desired item. The user is less dependent on support in the purchasing process, but can buy the products easily and quickly - and thus save a lot of time. Herzog Elmiger's new online store guarantees a successful online shopping experience.


Magento 2 is used for the realization of the project. This future-oriented technology offers all the advantages of an enterprise e-commerce system and ensures the long-term, strategic expansion of the web presence. Thanks to the connection of the online shop to the industry solution "ComNorm" and the associated direct data exchange, the user can also place his orders directly via his ERP system.

"The cooperation with Arcmedia in strategic development is characterised by innovative and creative ideas and simultaneous pragmatic and economic implementation. We look forward to developing our e-commerce business together with Arcmedia."

Logo Herzog Elmiger
Roman Odermatt, Head of Marketing


The biggest challenge of the project was Herzog Elmiger's extensive product range. Our UX experts succeeded in ensuring that users quickly find the desired products and add them to the shopping cart despite the enormous variety of items.


Thanks to the user-friendly online store, the proportion of customers who buy online from Herzog Elmiger has increased massively. The B2B-specific sales processes were simplified and the administrative effort reduced as a result.
Onlineshop von Herzog Elmiger seitlich
Digitaler Onlineshop von Herzog Elmiger
Der Onlineshop von Herzog Elmiger
Konfiguration des Onlineshops von Herzog Elmiger

Wood with heart

Herzog Elmiger is an independent trading company based in the canton of Lucerne and employs around 120 people. With many years of know-how and a warehouse of over 150,000 m3, the variety of wood ranges from solid wood to semi-finished and finished products to a large selection of veneers.