Projects

Digital transformation for Confiserie Bachmann AG

Successfully implemented digital projects that further strengthen the e-commerce success of Confiserie Bachmann AG.

E-commerce dream in pink

Together with the popular Confiserie Bachmann, we were able to implement several inspiring digital projects: These include the takeover and further development of the online shop, integration with the new ERP system and the digitalisation of the ordering process at the point of sale. A partnership-based collaboration that will continue to provide many innovative ideas and exciting digitalisation projects in the future.

IPad Mockup Bachmann Warenkorb
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The user experience

Confiserie Bachmann customers can look forward to an excellent user experience with a pink look and feel. The enhanced online shop is not only faster and more efficient, but also supports the completely revised ordering process at the POS. This is particularly user-friendly and ensures that all users can reach their desired destination quickly and easily. Efficiency is increased and the paperless future is supported.
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The technology

Magento for e-commerce and Typo3 for the CMS formed the basis for the takeover and further development of the online shop in this project. At the same time, the new Bachmann.run website was developed within a very short time using Webflow, an online tool that allows responsive and appealing websites to be designed directly in the browser. The integration with the ERP was realised on the basis of our ESL technology.
Matthias Bachmann, Geschäftsführer

Thanks to Arcmedia's expertise, we were able to optimise our e-commerce strategy and make our digital processes more efficient. This contributes significantly to our business success.

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Matthias Bachmann, Managing Director
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The challenge

In particular, the comprehensive takeover of the online shop presented its own challenges, which were overcome thanks to a structured approach and the project was realised within the agreed timeframe. Furthermore, the smooth connection of the complex Magento solution to the new ERP system required great sensitivity and extensive technical expertise.
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The success

The strength of this project lies in the holistic digital transformation. The stable and successful takeover of the online shop, the development of a future-proof infrastructure and the holistic view of the Magento solution in the Bachmann world are particularly noteworthy. They led to groundbreaking new developments that will continue to drive forward the e-commerce-oriented processes of the popular confectionery.
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The finest baking creations

For more than 125 years, Confiserie Bachmann has been conjuring up first-class breads, fine baked goods and exclusive specialities in its bakery in Lucerne. The more than 500 different products, which are freshly prepared every day, are the pride and joy of the family business. The secret of its success: Bachmann manages to skilfully combine old recipes and traditional craftsmanship with state-of-the-art technology to offer a unique baking experience. Today, Bachmann products can be purchased and enjoyed at 24 locations.