Digital Analytics
We will measure how well your KPIs are performing and show you what else you can achieve.
Data-driven decision-making
Do you know how well your website or online shop is performing? Are you achieving your objectives? With the right analytics tools, you can monitor the performance of your digital solution in real time, any time. Understand the behaviour of your users and optimise your website or online shop using metrics these tools provide.
How we work
Kick-off meeting
First we hold a kick-off meeting, where we discuss your current strategy and look at the tools you are using and the indicators you are measuring. Together we determine what data you need to measure in future and what your priorities are. Arcmedia will then suggest the systems that best meet your requirements.
Detailed tracking plan
Armed with the findings from the kick-off meeting, we prepare a detailed tracking plan. This defines all the KPIs you need and a strategy for measuring them correctly. It also sets out all the steps needed to implement the strategy successfully.
Technical implementation
Next comes technical implementation. First and foremost this means installing and connecting various tracking tools, such as Google Analytics 4, Google Tag Manager and Google Search Console, or perhaps Hotjar or SalesViewer. Our in-house development team will be on hand to help with any questions you may have. As a digital analytics agency, we remain your single point of contact.
Now we measure how well your solution is working
Measurement of your data begins immediately the various tracking tools are in place. We make sure that tracking is functioning correctly and optimise your setup if needed. It usually takes a little time before you can draw useful conclusions from the data.
All your numbers at a glance
You can see all your metrics at a glance in the customised dashboard we create for you in Google Looker. We can look in more detail at what the numbers mean in regular reports or meetings. Improve the performance of your website or online shops long term with quick wins and long-term optimisations.
Numbers are our passion
Digital analytics setup
We mainly work with the free tracking tools provided by Google (GA 4, Google Tag Manager, Google Search Console, etc.). By installing and integrating these systems, you can access extensive reports and insights into user behaviour in your target audience. Together we determine which conversions should be measured. You can keep an eye on everything in your customised Google Looker dashboard.
Content analysis
You also need to keep an eye on your organic visibility. Using a combination of different tools, we evaluate your SEO strategy on the basis of real figures. Do you show up in the results when people search for the keyboards relevant for your business? How visible are you in the relevant search engines? Leave nothing to chance.
User experience analysis
We evaluate the user experience of your website or online shop using specialist tracking tools such as Hotjar. How do users behave on your platform? Why are contacts dropping out on your front page? Is there a button in the wrong place? Our UX and design experts analyse the data delivered by the tracking tool. You can then make improvements based on the concrete suggestions they provide.
Website performance analysis
Website performance analysis gives you insight into the “health” of your website or online shop. Is the page fast enough? How good is the mobile version? We track your performance and suggest specific improvements. Technical improvements sometimes work wonders.
We are there for you
As experts in digital analytics, we will be delighted to help you evaluate and analyse the performance of your website or online shop. Ask us for our top tips.
Digital analytics team
What makes Arcmedia special
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