Agile project management: The key to the success of our projects

Agile project management has become a crucial factor for companies that need to adapt quickly to changing market conditions and customer requirements.

In today's dynamic business environment, where change is the norm, agile project management has become increasingly important. The e-commerce and marketing world in particular is a rapidly changing market and here it is important to react and adapt to these changes quickly. This project management approach does just that by focusing on flexibility, collaboration and iterative development, enabling teams to deliver products and services faster and more efficiently.


The origins of agile project management

Agile project management is a method that emphasizes collaboration, flexibility, and the ability to respond to change. It is an iterative approach to project management that enables teams to adapt quickly to new requirements and changing market conditions. Agile project management has its origins in software development, particularly in the so-called "Agile Manifesto", a set of 12 guiding principles for software development, which was created in 2001. These basic principles result in a total of four core statements:

  • Individuals and interaction via processes and tools
  • Functioning software via comprehensive documentation
  • Collaboration with the customer via contract negotiation
  • Responding to change via following a plan

The manifesto was the result of a gathering of software development professionals who were dissatisfied with the slowness and inflexibility of traditional software development methods. They wanted a more flexible and responsive approach that would allow them to adapt to changing requirements and deliver value to customers and clients faster. The Agile Manifesto emphasizes collaboration, flexibility, and responsiveness, and has since been applied in areas other than software development, such as project management, marketing, and product development.


A game changer for our projects

At Arcmedia, we strongly believe that agile project management is essential to the success of our projects. As a digital agency, we work on a variety of projects ranging from web development to user experience design to e-commerce deployment. With so many different components, it can be a challenge to manage these projects effectively, which is where agile project management comes in. Agile project management allows us to be flexible and responsive, quickly adapting to changes in project scope or requirements. Here, we rely primarily on the Scrum and Kanban methods, and the Jira project management tool is part of our everyday routine. By dividing our projects into smaller, more manageable tasks, we can deliver results faster and more efficiently. Agile also promotes collaboration, where our team members work together to achieve a common goal. This approach fosters a culture of transparency and accountability that ensures everyone knows what needs to be done and when.

At Arcmedia, we've experienced the benefits of agile project management firsthand. By using this methodology, we are able to deliver high-quality projects on time, on budget, and exceed our clients' and customers' expectations. Learn more about project management at Arcmedia here.


Various methods of agile project management

Now that we have explained how we use agile project management at Arcmedia, we would like to help you implement this methodology in your own company. There are several agile project management methodologies to choose from, depending on the specific needs and goals of your project.

Among the most popular options are Scrum, Kanban, and Lean. Each of these methods has its own unique approach, but they all share the common goal of delivering results quickly and efficiently while adapting to changes as they occur.


Scrum is a popular framework for managing complex projects. It emphasizes collaboration, self-organization, and continuous improvement. Scrum teams work in short iterations called sprints, which typically last two to four weeks. In each sprint, the team delivers a potentially shippable product increment, which is then reviewed and refined in the following sprint. Scrum also includes ceremonies such as daily stand-up meetings, sprint planning, sprint review and retrospective.


Abbildung Scrum Prozess



Kanban is a lean methodology that focuses on visual management and workflow optimization. Kanban teams use a visual board to track their work, with each work item represented by a card or note. The board is divided into columns representing different stages of the workflow, such as "To Do," "In Progress," and "Done." The team focuses on limiting the tasks in progress and optimizing the flow of work in the system.


Abbildung Kanban Prozess



Lean is a philosophy that focuses on eliminating waste and maximizing value. Lean teams focus on delivering value to customers and clients as quickly and efficiently as possible while minimizing waste in the process. Lean methods include practices such as value stream mapping, continuous improvement, and just-in-time (JIT) delivery.

Abbildung Lean Prozess


Extreme Programmierung (XP)

XP is a software development methodology that emphasizes technical excellence and customer involvement. XP teams work in short iterations with a focus on delivering working software at the end of each iteration. XP practices include pair programming, test-driven development (TDD), continuous integration, and frequent releases.


Abbildung XP Prozess


Agile Unified Process (AUP)

AUP is a hybrid methodology that combines agile principles with traditional project management practices. AUP teams work in short iterations and also focus on delivering value to customers and clients. AUP also includes practices such as risk management, architecture modeling, and documentation.


Abbildung AUP Prozess


Each of these methods has its own strengths and weaknesses, and the decision on which method to use depends on the specific needs of the project and the organization. What they all have in common, however, is a focus on collaboration, communication and customer satisfaction, and they can help organizations become more responsive and adaptive.


Advantages and challenges of agile project management

Agile project management offers several advantages over traditional project management approaches. These benefits include faster time to market, increased collaboration and communication, greater flexibility, and improved product quality. By breaking the project into smaller pieces and prioritizing the most important features, agile project management ensures that the team delivers value to customers and clients from the start. Agile project management also emphasizes continuous feedback and improvement, which helps ensure that the team is always working on the most important tasks.

However, there are also some challenges associated with agile project management. These include the need for experienced professionals, the risk of expanding the scope of the project, and the difficulty of managing distributed teams. Adopting agile project management requires a culture change within an organization. This includes breaking away from traditional hierarchical structures and moving toward collaborative, cross-functional teams.

Agile project management is therefore not suitable for all companies and areas. It should therefore make sense for most companies not to rely exclusively on agile methods. A combination of the individual advantages in the form of hybrid project management could make sense. Many companies use classic and agile methods in parallel or link them together in order to operate in the best possible way in all phases of project management. With the right project management software, you can take advantage of hybrid project management and choose the right method depending on the case.


Tools for agile project management

There are many different agile project management tools that can help teams do their work more efficiently and effectively. Here are some popular tools for agile project management:


Jira is a popular agile project management tool widely used in software development. It offers features such as sprint planning, backlog management, and task tracking, and allows teams to collaborate and communicate in real time. Jira can also integrate with other tools such as Confluence and Bitbucket, and supports a variety of agile methodologies such as Scrum and Kanban.

Abbildung Jira Interface



Trello is a simple and intuitive tool for managing tasks and projects. It uses a visual board with cards to represent tasks, and allows teams to collaborate and prioritize work in real time. Trello also supports integration with other tools like Slack, Google Drive, and GitHub, and is popular for both personal and professional use.


Abbildung Trello Interface is a flexible and customizable tool for managing tasks and projects. It offers features like task tracking, project schedules and team collaboration and allows teams to manage their work in different ways. also supports integration with other tools like Trello, Slack and Google Drive and is popular for both personal and professional use.


Abbildung Interface


Each of these tools has its own strengths and weaknesses, and choosing the right one depends on the specific needs of the project and the organization. What they all have in common, however, is that they focus on collaboration, communication, and agile methodologies, and can help teams work more efficiently and effectively.


A guide to implementing agile project management

Adopting agile project management requires a change in mindset and way of working, as well as a commitment to continuous improvement and learning. Below you will find a guide for the introduction of agile project management:

1. Evaluate your current condition

Before implementing agile project management, it is important to assess the current state and identify areas for improvement. To do this, you can examine your existing processes, tools and team structures and identify bottlenecks or inefficient areas.

2. Define your objectives and metrics

Once you've identified the areas for improvement, you need to set your goals and success metrics. These may include things like increasing team velocity, improving customer satisfaction, or reducing time to market. By setting clear goals and metrics, you can track progress and measure the effectiveness of your agile practices.

3. Choose your agile method

There are several agile methodologies, each with its own practices and principles. It is important to choose the methodology that best fits your team and project requirements. The most popular methodologies include Scrum, Kanban and Lean.

4. Train your team

Agile project management requires a different mindset and way of working than traditional project management. It is important to train and educate your team so that they understand the principles and practices of agile management. This can be done, for example, through workshops, online courses and coaching.

5. Introduce Agile practices

Once your team is trained and familiar with agile principles, it's time to start implementing agile practices. This can include things like backlog management, sprint planning, daily stand-ups, and continuous improvement. It's important to start small and introduce agile practices gradually, rather than trying to implement everything at once.

6. Monitor and adjust

Agile project management is about continuous improvement and adaptation. It's important to monitor progress and adjust your practices as needed based on feedback and data. This includes, for example, conducting retrospectives, tracking metrics, and experimenting with new methods.

7. Use Agile tools

Agile project management tools can help teams do their work more efficiently and effectively. It's important to choose the right tools for your team and project needs, and make sure they integrate well with your existing processes and workflows.

By following these steps, you can successfully adopt agile project management and reap the benefits of improved efficiency, collaboration, and customer satisfaction.



In summary, agile project management has become an indispensable approach for companies that want to remain competitive in today's fast-paced business world. By emphasizing collaboration, flexibility and iterative development, agile project management helps teams deliver products and services faster and more efficiently. Implementing agile project management does come with some challenges, but the benefits of this approach are well worth the effort. By following the steps outlined above and using online tools to facilitate collaboration and communication, companies can successfully adopt agile project management and reap the benefits of faster time to market, deeper collaboration, and better product quality.

Svenja Bucher works in the digital marketing and communications team at Arcmedia. She deals with all issues relating to social commerce, social media, marketing automation and search engine marketing. She is also happy to provide information on other digital marketing topics.