A digital home run for true FCL fans
A shop that excites fans
Together with our home team FCL, we had the opportunity to redesign the official webshop based on Shopify.
This milestone marks the beginning of a new era in which FCL takes full control of its online merchandise sales, with a shop that inspires both fans and users alike.
Our shared goal was clear: to create a platform that elevates the fan experience to an entirely new level, while also providing a solid foundation for future innovations.
The user experience
One of the highlights of the shop is the simple and flexible match shirt configurator. Fans can customize their jersey by adding their own name and a desired number – or choose the name and number of their favorite player. With just a few clicks, a personalized fan experience is created, perfectly tailored to the needs of the FCL community.
The technology
In addition, specialized Shopify apps have been integrated to further enhance the shopping experience. These apps optimize the entire ordering process, automate workflows, and provide customers with a smooth and enjoyable shopping journey.
"The collaboration with Arcmedia was outstanding. Thanks to the intensive exchange on equal footing and the practial, solution-oriented approach, we were able to overcome our e-commerce challenges quickly and effectively. This strong partnership was key to the successful launch of the new FCL webshop."
The challenge
This challenge required close coordination and intensive collaboration between the providers, FCL, and our team. Through regular meetings and open communication, we were able to quickly identify potential issues and develop targeted solutions. Together, we aligned the technical requirements and the specific needs of the project, resulting in a smooth integration.
Thanks to this dedicated collaboration, we were able to ensure that the middleware and the ERP system work in perfect harmony and that all background processes run efficiently and reliably. The result is a webshop that is not only technologically state-of-the-art but also meets the high expectations of FC Lucerne.
The success
Thanks to Shopify’s intuitive structure, the FCL team was able to quickly get familiar with the new platform and confidently handle the initial surge in demand. The user-friendliness and flexibility of Shopify played a key role in ensuring a smooth transition and efficient operation of the webshop.
Another highlight was the successful delivery of the project within the planned budget and timeline of five months. This achievement underlines the precise planning and the dedicated efforts of everyone involved, ultimately leading to a smooth and on-time launch.
Services
These are the services we provides to support FCL in this project.
Tradition meets passion
Founded in 1901, FC Lucerne is one of the oldest and most traditional football clubs in Switzerland. With more than a century of football history, FCL has established itself as an integral part of the city of Lucerne and its community. Today, the club's first team competes in Switzerlands top football leage, the Super League, thrilling and spectators with exciting matches at the highest level.
