Consistent Product Information for All Relevant Channels
Rotho develops and distributes high-quality products for the home, kitchen, storage and other areas of everyday life. To ensure that product information is consistent, up to date and complete across a wide range of digital touchpoints, the company needed a central and efficiently usable data foundation.
Together with Arcmedia, Rotho further developed its product data processes and established Akeneo PIM as the central platform for managing and providing product information. This creates a foundation for maintaining product data in a structured way, distributing it in a targeted manner and efficiently connecting additional digital channels in the future, including fast-growing marketplaces such as Amazon and many others.
The User Experience
For product management in particular, the solution simplifies day-to-day work with extensive product data, variants and different product characteristics. Information is maintained centrally and can be made available more efficiently for a variety of use cases.
The Technology
Data flows between the central product data platform and surrounding systems are orchestrated through a modern integration architecture. This creates a scalable foundation for flexibly developing existing and future requirements in digital commerce, content management and sales.
"With the central product data platform, we have created an important foundation for managing our product information more consistently, efficiently and across channels. Arcmedia supported us not only from a technical perspective, but also understood the requirements of our product management team and worked with us to develop a solution that can grow with our future digital needs."
The Challenge
Particularly challenging were the broad product range, the number of variants and data attributes, as well as the requirement to make product information usable in a structured and high-quality way for various digital use cases. At the same time, Rotho wanted to establish a foundation that would allow it to continue developing its digital sales channels for the future.
The Result
The new solution supports product management in centrally managing product information and making it available for different digital channels. As a result, data quality is strengthened, manual coordination efforts can be reduced and new requirements can be developed further on a scalable technological basis.
The project therefore creates an essential prerequisite for the continuous development of Rotho’s digital product communication and omnichannel commerce.
Services
We supported our customer in this project with these services
Household Solutions with Tradition
For more than 130 years, Rotho has been developing and manufacturing high-quality plastic products for the home. The Swiss company is one of Europe's leading providers of solutions for the kitchen, storage, and home organization. Its products are sold through both retail and digital sales channels across numerous European markets.
