Companies today have numerous ways to get in touch with their customers. One particularly effective method is email automation. By using automated and targeted messages, companies can not only strengthen customer loyalty but also significantly increase their turnover. It's not just about efficiency, but also about a targeted approach that is tailored to the behaviour and needs of customers.

Web analytics is an important tool that makes it possible to analyse the performance of a website in detail and understand how visitors interact with it. From user segmentation to analysing cart abandonment, web analytics provides insights that enable companies to precisely align their digital strategy. In this blog, we dive into the depths of web analytics, explore its benefits, introduce common tools and discuss how organisations of all sizes can use web analytics to improve their digital experience.

Artificial intelligence (AI) is no longer a futuristic term, but has become a key driver in many industries - including marketing. Its use is fundamentally changing the way marketing managers work. Large amounts of data can be analysed or repetitive, time-consuming tasks automated in no time at all. The potential of AI in marketing is enormous and can fundamentally change a company's marketing.  

In the complex world of finance, banks are facing challenges from rapidly developing technologies, rising customer expectations and increased competitive pressure. An effective marketing strategy is essential not only to retain existing customers, but also to attract new ones. The high regulatory requirements for banks and the digital revolution require innovative solutions that need to be communicated through targeted and strategic marketing.