Benchmark Testing

Analyse your digital competition.

What is benchmark testing?

During a benchmark test, your product is compared with the products of selected competitors using pre-defined criteria. The aim is to measure how well your product is currently performing and set goals for optimisation. 


The pre-defined criteria may include: 

- Conformity with DIN EN ISO 9241 Parts 11 and 110 

- Architecture and technical parameters 

- Functional scope 

- USP 

- Graphic design 

How we approach benchmark testing

Benefits of benchmark testing

When is benchmark testing useful?

Benchmark testing is useful if you want to measure the performance of your digital product and compare yourself against the competition. It can also be useful for identifying usability bottlenecks or vulnerabilities. Using the results of the benchmark testing, we can work together to define actions for optimising your product. 

Drei Personen sitzen an einem Tisch

We are there for you 

Our skilled user experience and UI design team have a thorough knowledge of the various usability testing methodologies and will be happy to answer any questions you may have. 
Melanie Rohrer / Digital User Experience Designer

What makes Arcmedia special

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Personal advice
With our personal, expert advice, your questions and concerns will never go unanswered.
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A wealth of experience
We have been at home in the digital world since 1995. Take advantage of our expertise and experience.
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Transparent communication
To guaranteeing transparent communication, we work with the established project management tool Jira.
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Our values
“Humanity”, “guidance” and “progressiveness” guide us in our daily work. And it is a central goal that every project comes in on time, on budget and on scope.

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