Benchmark Testing

Analyse your digital competition.

Other UX services

What is benchmark testing?

During a benchmark test, your product is compared with the products of selected competitors using pre-defined criteria. The aim is to measure how well your product is currently performing and set goals for optimisation.

The pre-defined criteria may include:

- Conformity with DIN EN ISO 9241 Parts 11 and 110

- Architecture and technical parameters

- Functional scope

- USP

- Graphic design

How we approach benchmark testing

Competitor analysis

We review the competition and identify two products with similar functions and target audiences for comparison.

Recruitment of test subjects

We identify users who are representative of your target audience and recruit them for testing.

Usability tests

Using your target audience, we test your digital product against that of the competition.

Evaluation

We evaluate the tests and use the results to compare the performance of the various products.

Recommendations and optimisations

We use the test results to develop recommendations and optimisations for enhancing the usability of your product.

Benefits of benchmark testing

Current market positioning

Find out where you stand in competition with other players.

Identify problems

Identify problems with your digital product by comparing it with those of your competitors.

Highlight potential for improvement

Using the results of the benchmark testing, we can suggest specific improvements and outline their potential.

Prioritise your actions correctly

Benchmark testing will give you a clear idea of the actions you should prioritise.

When is benchmark testing useful?

Benchmark testing is useful if you want to measure the performance of your digital product and compare yourself against the competition. It can also be useful for identifying usability bottlenecks or vulnerabilities. Using the results of the benchmark testing, we can work together to define actions for optimising your product.

We are there for you 

Our skilled user experience and UI design team have a thorough knowledge of the various usability testing methodologies and will be happy to answer any questions you may have. 

UX Design Team

What makes Arcmedia special

Personal advice

With our personal, expert advice, your questions and concerns will never go unanswered.

A wealth of experience

We have been at home in the digital world since 1995. Take advantage of our expertise and experience.

Transparent communication

To guaranteeing transparent communication, we work with the established project management tool Jira.

Our values

“Humanity”, “guidance” and “progressiveness” guide us in our daily work. And it is a central goal that every project comes in on time, on budget and on scope.