Information Architecture

Ensures that users can find their way around your website and that you are indexed by search engines.

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What is an information architecture?

The information architecture is the way that processes, content and functions are organised to enable users to navigate your site easily. We identify the content and functions of the website and the relationships between the individual elements. With the needs of your users in mind, we visualise the information architecture in a diagram in which website content is represented as information objects. The aim of this method is to make relevant information available to the users of your website quickly, clearly and easily. The information architecture is used as the basis for the navigation design of your application.

How is an information architecture created?

Data collection

The information needed to create an information architecture is collected. We analyse the needs, expectations and behaviours of your target audience, and reflect them in the information architecture. User needs can be determined via interviews, surveys or feedback.

Creation of structures

We create a hierarchical structure that presents the information clearly and consistently. We do this using categories, sub-categories and branches. One important technique used here is card sorting.

Creation of prototypes and tests

The information architecture can be evaluated and optimised using usability tests.

Review

Following implementation, we review user feedback regularly to ensure that the information architecture meets your users’ needs.

Benefits of an information architecture

Simple, intuitive navigation

Develop an intuitive navigation structure that your users will understand.

Enhance the usability of your website

Enhance the usability of your website by structuring your website content.

Ease of scalability

A well-designed information architecture means you benefit from ease of scalability.

Conversion rate

Boost your conversion rate by purposefully guiding your users to where you want them to go.

When is an information architecture useful?

An information architecture is useful for organising the content of your digital product clearly and consistently and making it accessible to your target audience. With a well-structured information architecture, your users can find what they are looking for quickly and intuitively.

We are there for you  

Our skilled user experience and UI design team have a thorough knowledge of the various usability testing methodologies and will be happy to answer any questions you may have.  

UX Design Team

What makes Arcmedia special

Personal advice

With our personal, expert advice, your questions and concerns will never go unanswered.

A wealth of experience

We have been at home in the digital world since 1995. Take advantage of our expertise and experience.

Transparent communication

To guaranteeing transparent communication, we work with the established project management tool Jira.

Our values

“Humanity”, “guidance” and “progressiveness” guide us in our daily work. And it is a central goal that every project comes in on time, on budget and on scope.