Observation & Contextual Interviews

Two methods used in combination to unlock fundamental UX insights.

What are observation and contextual interviews?

Observation means collecting information about the actions, behaviour, or effects of the behaviour of a user. Observation can be used at various points in a project. At the beginning of a project, it provides fundamental insights into the behaviour of users and the problems they face. Observation can also be used to assess the completed product at the end of a project. Contextual interviews can be used alongside observation to confirm findings established during observation and gather additional information. To ensure that interviews focus on the context of use, they are always carried out in an appropriate environment. Using both methods in combination, we can identify the needs of your target audience and the problems they face. The results of the observations and contextual interviews can be carried over into personas or requirements documents. 

How we approach observation

Benefits of user observation and contextual interviews

When are observation and contextual interviews useful?

Gain a deeper understanding: observation and contextual interviews enable us to gain a deeper understanding of how users act in a particular context and how they perceive their experiences and attitudes. This can help identify complex behaviours and relationships that might not be discernible when other methods are used. 

Contextual relevance: as observation and contextual interviews are conducted in a particular context, the findings they generate may be especially relevant and may speak to the specific needs and challenges encountered in that context. 

Drei Personen sitzen an einem Tisch

We are there for you  

Our skilled user experience and UI design team have a thorough knowledge of the various observations and contextual interviews methodologies and will be happy to answer any questions you may have.  
Melanie Rohrer / Digital User Experience Designer

What makes Arcmedia special

Image
Icon Beratung
Personal advice
With our personal, expert advice, your questions and concerns will never go unanswered.
Image
Icon Erfahrung
A wealth of experience
We have been at home in the digital world since 1995. Take advantage of our expertise and experience.
Image
Icon Transparenz
Transparent communication
To guaranteeing transparent communication, we work with the established project management tool Jira.
Image
Icon Werte
Our values
“Humanity”, “guidance” and “progressiveness” guide us in our daily work. And it is a central goal that every project comes in on time, on budget and on scope.

Projects that we accompany. Add your name to the list!

Image
Logo Stromer
Image
Logo Quartierplus
Image
Mockup der Ferrovia Monte Generoso Webseite
Image
Logo Durovis
Image
Logo Herzog Elmiger
Image
buechi logo
Image
Schwyzer Kantonalbank Logo
Image
KNEUSS Logo