Observation & Contextual Interviews

Two methods used in combination to unlock fundamental UX insights.

What are observation and contextual interviews?

Observation means collecting information about the actions, behaviour, or effects of the behaviour of a user. Observation can be used at various points in a project. At the beginning of a project, it provides fundamental insights into the behaviour of users and the problems they face. Observation can also be used to assess the completed product at the end of a project. Contextual interviews can be used alongside observation to confirm findings established during observation and gather additional information. To ensure that interviews focus on the context of use, they are always carried out in an appropriate environment. Using both methods in combination, we can identify the needs of your target audience and the problems they face. The results of the observations and contextual interviews can be carried over into personas or requirements documents. 

How we approach observation

Benefits of user observation and contextual interviews

When are observation and contextual interviews useful?

Gain a deeper understanding: observation and contextual interviews enable us to gain a deeper understanding of how users act in a particular context and how they perceive their experiences and attitudes. This can help identify complex behaviours and relationships that might not be discernible when other methods are used. 

Contextual relevance: as observation and contextual interviews are conducted in a particular context, the findings they generate may be especially relevant and may speak to the specific needs and challenges encountered in that context. 

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We are there for you  

Our skilled user experience and UI design team have a thorough knowledge of the various observations and contextual interviews methodologies and will be happy to answer any questions you may have.  
Melanie Rohrer / Digital User Experience Designer

What makes Arcmedia special

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